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The No Exit Strategy
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I recently completed a pitch deck for my newly launched company iazo, and it reminded me about the almost alien concept of an exit strategy. As an entrepreneur and founder […]
How I Missed the Obvious in My Direct Marketing Approach
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For those of you know me, you know I am the owner of an advertising agency (Adqua) and a soon to launch ecommerce publishing platform (iazo). So how may you […]
The “I” in ROI
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People throw the term ROI around a lot, especially in my business. I’m guilty of it myself. I often tell prospective clients how my ad agency averages a 500% ROI. […]